Who’s Your Favorite Character from Chevrolet’s Under the Blue Arch?

I don’t know about you guys, but I love The Office. And as you know, I love Chevrolet. So naturally, I’m a big fan of Chevrolet’s latest advertising campaign “Under the Blue Arch”. Since it’s directed by the same guy who directed The Office,  Randall Einhorn, I had no doubt in my mind that I would love the commercials.

Back in February, GM issued a press release describing the ad campaign as a 30-second retail format featuring a consistent cast of characters – from the former radio host turned salesman to the top-selling single mom – set in a new Chevy dealership.

“The automotive retail advertising landscape is very crowded, so you have to find a way to break through,” said Joel Ewanick, GM vice president and Global Chief Marketing Officer. “Humor is a great educator and this campaign is designed to grab people’s attention, tweak their funny bone and get them to consider Chevrolet.”

“The dealership and each of its characters represents the Chevrolet brand, which are friendly people in a comfortable and inviting surrounding,” said Ralph Watson of Goodby, Silverstein & Partners. “Randall and the cast brought the store to life in a way only they can – by thorough preparation and thoughtful choices for improvisation. Over the course of rehearsing, they became their characters.”

So who is your favorite character, DFW? Let Classic Chevrolet know! In case you’ve missed any episodes, you can check them all out right now!

Thanks to Cassidy Schafer for contributing.


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