The GM Foundation and Safe Kids Launch 2012 Heat Stroke Prevention Campaign

Since 1997, General Motors and the GM Foundation have served as Safe Kids Buckle Up’s exclusive funding source and helped build the program into a multifaceted national initiative, bringing motor vehicle safety messages to children and families through community and dealer partnerships. To date, more than 22 million people have been exposed to Safe Kids Buckle Up events and community outreach efforts. Certified child passenger safety technicians working through Safe Kids coalitions have examined over 1.4 million child safety seats at over 75,000 events and the program has donated over 520,000 seats to families in need.

This year, GM has teamed up with Safe Kids Worldwide again by launching a campaign to help prevent heat strokes due to being left in an unattended vehicle. According to a recent press release from Safe Kids Worldwide, dozens of children die of hyperthermia (or heat stroke) every year from being left in unattended vehicles.   Safe Kids Worldwide and its state-based coalitions are mobilizing their network of partners – police and fire departments, hospitals and doctors’ offices, government agencies, childcare centers, businesses and others – to alert citizens to the grave dangers that hot vehicles pose to children and encourage people to Never Leave Your Child Alone In a Car.

President and CEO of Safe Kids Worldwide,  Kate Carr, said they are “urging everyone to ACT: Avoid hyperthermia-related deaths by never leaving your child alone in a car and always locking doors and trunks; Create reminders and habits for you and your child’s caregivers to serve as a safety net to ensure you don’t forget your child; and Take action if you see a child unattended in a vehicle by immediately calling 911.”

Odds are, the Dallas Ft Worth metroplex is in for an even hotter summer than last year. So Classic Chevrolet encourages everyone to remember to ACT.

AVOID stroke-related injury and death by:

  • Never leaving your child alone in the car, even for a minute.
  • Consistently locking unattended vehicle doors and trunks.

CREATE reminders and habits that give you and your child’s caregiver a safety net:

  • Establish a peace-of-mind plan. When you drop off your child, make a habit of calling or texting all other caregivers, so all of you know where your child is at all times.
  • Place a purse, briefcase, gym bag, cell phone or an item that is needed at your next stop in a back seat.
  • Set the alarm on your cell phone or computer calendar as a reminder to drop your child off at childcare.

TAKE ACTION if you see an unattended child in a vehicle:

  • Dial 911 immediately and follow the instructions that emergency personnel provide – they are trained to determine if a child is in danger.

Let’s all join in the campaign and help prevent future tragedies. Remind your friends and family to Never Leave Your Child Alone in a Car and to ACT.

[Source: Media.GM.com]

Thanks to Cassidy Schafer for contributing.

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