Chevrolet Introduces Ecologicâ„¢ Environmental Labels

new chevrolet dallas ft worth

Awhile back, I told you guys about the new fuel economy labels that the US Environmental Protection Agency (EPA) and the National Highway Traffic Safety Administration (NHTSA) recently modified. Leave it to Chevrolet to take these new revised labels a step further.

On January 26, Chevrolet announced that its vehicles sold in the US will have Ecologicâ„¢ environmental labels on the windows, starting with the 2012 Chevrolet Sonic, that will let customers see some of the environmental features of the vehicle relating to manufacturing, driving and recycling.

Chevy is the first of the automakers to introduce this new type of label that can be seen as early as March on the rear driver-side windows of Sonics followed by other Chevrolet models later this year.

In a press release, General Motors North America President, Mark Reus, said, “Customers want companies to be honest and transparent about their environmental efforts and sustainability goals, and rightly so. Putting an Ecologic label on each Chevrolet is just one more way for us to share our environmental progress.”

The new label communicates vehicle-specific features to customers in the following areas:

  • Before the road: Environmental aspects related to vehicle manufacturing and assembly.
  • On the road: Fuel-saving features such as advanced engine technologies, aerodynamics, lighter weight components or low-rolling resistance tires.
  • After the road: How 85% by weight of the vehicle can be recycled at the end of its lifespan.

Eileen Claussen, president of the Center for Climate and Energy Solutions (C2ES), said “Chevrolet’s goal to invest millions in energy efficiency, renewable energy, and other lower-carbon projects to reduce U.S. emissions by up to 8 million metric tons demonstrates innovative corporate leadership. With this new labeling program, Chevrolet not only gives easy access to information customers want, it again shows its commitment to the environment.”

I don’t know about you, but I couldn’t agree more with Eileen. As a lover of Chevrolets in Dallas Ft Worth, isn’t it nice to know how focused Chevy is on ways to save fuel and alternative energy sources? Not to mention how important the environment is to the company.

Thanks to Cassidy Schafer for contributing.

[Source: GM Media]