Chevy Racing Goes Pink to Support the Breast Cancer Fight

© General Motors


Last weekend, Chevrolet Racing renewed the brand’s fight against breast cancer at the Atlanta Motor Speedway. For each lap the pink Camaro ran under caution,  Chevrolet donated $200 to the American Cancer Society’s Making Strides Against Breast Cancer initiative.  In 2011, 64 caution laps at Atlanta generated $12,800 for the American Cancer Society and this year, six caution flags produced 31 laps totaling a $6200 donation after the race on September race.

In GM’s official press release, Vice president of Chevrolet Sales and Service, Don Johnson, said “For our 100th birthday in 2011, Chevrolet began its support of the American Cancer Society, and the generous response from our dealers, employees and customers told us we needed to help the Society fight for more birthdays. At Chevy, we believe everyday heroes can accomplish extraordinary things, and it is in this spirit that we work to achieve a world without breast cancer.”

The weekend kicked off with 30 breast cancer survivors and their guests spending the day at Atlanta Motor Speedway and got to partake in Chevrolet Camaro SS pace car rides around the historic track with Jamie McMurray, the Team Chevy NASCAR Sprint Cup Series driver, and Ron Hornaday Jr., four-time NASCAR Camping World Truck Series Champion.  Danica Patrick also will visited with survivors for photos and autographs.

Jeff Chew, Chevy Racing Marketing Manager, said, “We are very proud to partner with the American Cancer Society, and carry the Making Strides Against Breast Cancer logo on the pace car. “Hopefully, the pink Camaro SS helps to remind race fans of all of the upcoming events in October, which is Breast Cancer Awareness Month. We all can do our part in helping in the fight against cancer.”

Chevrolet and its dealers support the American Cancer Society’s efforts to save lives by helping people stay well, helping people get well, and by finding cures and fighting back against breast cancer. Isn’t it great to know that you’re driving a vehicle whose manufacturer supports a cause?

[Source: GM Media]

Thanks to Cassidy Schafer for contributing.


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